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revolutionize your culture: with marcus collins & bill benjamin
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Exclusive Last 8% Culture Webinar 

Does your company want to go from good to great? Maybe you have good products/services, good people and a good strategy but you are just not achieving the results that matter - great results.  Without an effective culture on your teams, your company cannot expect to be high performing.

Get ready for a paradigm-shifting on demand webinar experience! Dr. Marcus Collins, best-selling author of For the Culture, and Bill Benjamin, Partner and Keynote Speaker at the Institute of Health and Human Potential, do a deep exploration into the world of organizational culture and its direct impact on employee performance and company results.

Why Companies Aren't Families:

In our unapologetic departure from conventional wisdom, we declare: A company is not a family. Why? Because, unlike a family, a company has the strategic advantage of making tough decisions – even letting go of underperformers. Brace yourself for a thought-provoking discussion that challenges norms and elevates your approach to organizational success.

 Navigating Last 8% Moments:

Explore the intricacies of Last 8% cultures, where accountability thrives, performance feedback is constant, risk-taking sparks innovation, decisions are swift, and saying no is a valued skill. Understand the emotional dynamics, empower your team, and revolutionize your Last 8% Moments.

Ready to challenge norms, drive growth, and attract top talent? Register for this on demand webinar that goes beyond boundaries!

In this on demand webinar, you will learn about:

  • Culture's Dominance: Delve into the unparalleled influence of culture on human behavior.
  • Breaking the "Family" Illusion: Explore the impact of moving beyond the family culture myth on organizational growth and innovation.
  • Decoding Last 8% Culture: Uncover the two indispensable pillars of a high performance Last 8% Culture.
  • Balancing Care and Accountability: Learn actionable strategies to cultivate a culture that prioritizes both high care (retention) and high accountability (performance).
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Partner & Keynote Speaker, IHHP

Bill is an energetic live onstage keynote speaker. For the past 20 years, Bill has delivered keynotes and workshops to IHHP’s top clients. His real-world experience in technology and sales means he understands the challenges that organizations face. His degrees in mathematics and computer science lead him to take a practical and scientific approach to helping people understand how the brain responds under pressure, and to leverage that to increase leadership and performance. Bill has over 30 years of business experience and has provided his expertise on leadership, performance, emotional intelligence, and the Last 8% with diverse groups in many high-pressure environments, including the U.S. Marines, NASA, Intel, Marriott, Goldman Sachs, and even surgeons!



Best-Selling Author, Culture Scholar & Chief Strategy Officer

Dr. Marcus Collins is an award-winning marketer and cultural translator. He is the former chief strategy officer at Wieden+Kennedy, New York, a marketing professor at the Ross School of Business, University of Michigan, and the author of the best-selling book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be. Marcus is an inductee into the American Advertising Federation’s Advertising Hall of Achievement and a recipient of the Thinkers50 Radar Distinguished Achievement Award for the idea most likely to shape the future of business management. His strategies and creative contributions have led to the launch and success of Google’s “Real Tone” technology, the “Made In America” music festival, and the Brooklyn Nets, among others.


Founded in 1996, IHHP is a global consulting company with a mission is to help people and teams be the best versions of themselves by building high performance cultures. Today our clients range from $100M entrepreneurial businesses to $10B+ public companies with over 300,000 employees. “The Last 8% Culture System”, powered by IHHP, is a category-defining culture system, based on the latest science of human behaviour, that equips leaders and teams with the precise structure and skills needed to cultivate and own a culture of doing hard things – to embrace what we term "Last 8% Moments". The Last 8% Culture System is about fostering the courage and connection to navigate difficult conversations and make difficult decisions. Our extensive research underscores that organizations adept at managing Last 8% Moments consistently achieve the results that truly matter to them. 

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